WOMEN ARE GOOD BUSINESS.BACKING WOMEN UNLOCKS £310BN FOR THE UK ECONOMY.
THE PERFORMANCE PROJECT
THIS IS NOT A DIVERSITY CAMPAIGN.
THIS IS AN ECONOMIC STRATEGY.
THE NUMBERS WILL SPEAK FOR THEMSELVES.
THIS WILL CHANGE HOW YOU THINK ABOUT BUSINESS FOREVER.
OUR MISSION
THE PROJECT
£1 BILLION
Monitor £1 billion in investments over 3 years.
Our mission is simple and ambitious: to understand the true economic impact of investing in women, amplify the voices of funded female founders, and identify the patterns of success that help more women secure the capital they deserve.
Through a blend of quantitative data and qualitative insight, we'll explore:
- Who invests in women — and why
- How investment changes the trajectory of a founder and her business
- What growth, resilience and performance look like compared to the wider UK business ecosystem
- The common themes, behaviours and strategies that underpin successful female‑led companies
This is evidence‑building with purpose. Storytelling with weight. Data with a heartbeat.
HOW TO GET INVOLVED
Follow us and our progress.
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Join Us"Higher returns yet hardly any funding. It's time for change. We would all be wealthier. A healthier and uplifted UK economy."